







During COVID, we weren’t able to shoot outdoors for our workwear campaign.
As a result, the models were photographed at the Freshcotton office in the Netherlands.
The shoot was conceived as an indoor production from the start.
I art directed the entire project.
The goal was to retain the feeling of being outside despite the limitations.
To achieve this, I collaborated with Japanese artist So Mitsuya.
He reimagined the images within surreal outdoor settings.
These environments were created through his distinctive digital collages.








During COVID, we weren’t able to shoot outdoors for our workwear campaign.
As a result, the models were photographed at the Freshcotton office in the Netherlands.
The shoot was conceived as an indoor production from the start.
I art directed the entire project.
The goal was to retain the feeling of being outside despite the limitations.
To achieve this, I collaborated with Japanese artist So Mitsuya.
He reimagined the images within surreal outdoor settings.
These environments were created through his distinctive digital collages.
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